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Alexa is a tool that tells web masters how their website is performing in terms of traffic flow by allotting it an Alexa rank. However, to be able to receive an Alexa ranking, the website must have an Alexa toolbar. The higher the Alexa rank, the better is the performance of your website and vice-versa. You can easily check the Alexa rank of your website using the Alexa Rank Checker tool.
The Alexa Rank Checker tool consists of a single field which captures the URL of your website. Once you click Submit, the tool computes the website ranking of the URL and generates a short report. The report gives the global and regional ranks of your website, the popularity rating and number of backlinks connecting to it.
The Alexa rank is computed using a combination of values. The computation considers the estimated number of page views over three months and the number of unique visitors to the site per day.
The Alexa Rank Checker is quite useful if you want to know how well SEO is working for your site. The tool can also give you an insight into how the websites of your competitors are performing. However, it would be good to mention here, that since Alexa only captures details of those websites on which its toolbar is installed, prudence must be used when analysing its ranking system.